THE PROJECT
Fabletics is an innovative, high-quality athletic wear & accessories line co-founded by Kate Hudson that looks great & fits your budget.
MY ROLE
I worked as an User Experience Designer at Fabletics - a division of TechStyle. I provided wireframes, user flows, user interfaces, and expanding their online shopping experiences for mobile, tablet, and desktop subscribers. I worked side-by-side with the creative and marketing team to ensure the shopping experience is seamless and cohesive across all touch points. Below are screenshots of some of my work. The synergy of the entire Fabletics division results in 833% growth in one year for it's subscription based service.
The design sample wireframes and visual designs are for SUBSCRIPTION BASED MOBILE CHECKOUT Shopping Experiences, redesign website to included new Women’s Bra Line, and Customers Loyalty Reward Program.
TOOLS: Photoshop, Illustrator, Omnigraffle, Sketch, SailThru, Indesign, Acrobat, Dreamweaver, InVision, Keynote, MS Office, Tableau, Google Analytics, JIRA, Confluence, AGILE
